Research and Planning: Audience Research

A typical audience  for the film will be between 15 and 25, generally male but perhaps female, middle class, perhaps a student educated to A level. One word to sum up my audience might be 'individualistic'. A typical audience member for my film might spend their spare time doing things such as going to live music events, surfing the web, studying, and might be a film fanatic. I imagine my typical audience may be drinkers, perhaps smokers, who enjoy socialising and reading.
Male: 70%

Female: 30%

Age Group: 16-25

Brands:

Clothes: Attitude, Darkside, Phaze.

Shoes: Converse, Doc Martens, Babychams. 

Alcohol: Cider, Spirits, Beer.

Bands:

Avenged Sevenfold, Breaking Benjamin, Bullet for my valentine, creed, Disturbed, Escape the fate, Evans blues, Five Finger Death Punch ect

Film and T.V.:

Film: The Grudge, Saw (1-7), Donnie Darko, Nightmare on Elm Street, The Shining, The Ring, The Mist, IT, The Others, Hostel, Final Destination. 

T.V:  Supernatural, Vampire Diaries, Ghost Whisperer, True Blood, Being Human, Heroes.

Demographic:

The mainly aimed at males, aged 16-25

The film will be aimed at C1, C2 and D Psycho-graphic

Mainstreamers: people who don’t like to be different but are conventional in their tastes and aspirations

·   Traditionalists: people who don’t like change and are very
       set in their ways

·         
     Hedonists: people who just want to have a good time

·         
Individualists: people who want to stand out from the crowd
       and like to think for themselves

· Rebels: people who don’t want to conform but challenge the traditional way of doing things.

The film will be aimed at Rebels, Hedonists and Individualists.